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Media Relations Workshop

This Friday, January 15, 2016, we proposed a workshop dedicated to media relations at the service of international development.

Participating companies were able to discover how to better communicate and develop their media relations to perform. The speaker, Eve Leporq, Director of EVEVOTREDIRCOM, 20 years of experience in media relations including 13 international on the B to C and B to B sectors, had prepared a complete and practical program for our members:


  • Press relations issues, objectives, benefits

  • Topics of interest to the media

  • Different tools

  • Main brakes

  • Action plan for the year

  • Media kit for your distributors

  • Manage your media relations abroad from France
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Proneem makes Marseille the capital of feathers and duvets

In early April 2015, Marseille hosted the annual congress of the International Bureau of Feathers and Downs, whose acronym is IDFD. An association formed in the aftermath of the Second World War, which brings together the entire international industry, from the representatives of producers to the industrial users of this raw material, from poultry breeding and very popular for the manufacture of clothes, pillows, cushions or duvets.

This year, the association that presides the American Stephen Palmera therefore chosen for part Marseille – a first – and the Intercontinental hotel, of which 145 of the 180 rooms are occupied by the congress participants. As is the rule within the association, it is up to a company from the host to launch the invitation. And it is to the company Proneem, founded and led by Nathalie Hagege, that the merit of having convinced industry professionals to visit the city Phocaean.

What is the link between Proneem and the universe of feathers and downs? The company, which has a production tool in the 15th arrondissement of Marseille, develops at the request of its customers microcapsules containing natural active substances that can fight against mites, bed bugs, mites and mites. even mosquitoes.

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SMA Diffusion, 1st prize of the Export 2015 contest

SMA Diffusion, which designs and manufactures unusual food products and “design” and is already present in 22 countries, won the 1st prize “Export”. The company has been awarded by the jury for its work and its desire to export more and more.

In 2011, the company’s export turnover represented 20% of total turnover, thanks to a contract in Belgium that boosted its exports. In 2012-2013, she participated in the Primo program (today Objectif Export).

Today, SMA Diffusion has recruited an Export Manager and generates 30% of its turnover abroad. It exports to the USA, Canada, Europe and the Middle East. To accelerate its development, SMA Diffusion has just raised € 0.5 million from an investment fund. The objective is to achieve more than 50% of international sales within 5 years, strengthen its presence in supermarkets, gain notoriety and boost productivity.

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Chinese buyers meet in Qingdao

This Wednesday, December 2, cosmetic companies were able to meet a delegation from Qingdao – the first seaside resort of Mainland China – in search of cosmetics typical of Provence (scents, perfumes, soaps, creams, spa products).

From 10:00 to 12:30, companies were able to present their ranges of products to Chinese buyers very interested.

These buyers were also looking for typical products for the French Pavilion in Qingdao, which will organize a Christmas market France during the Chinese New Year.

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